I've spent 17 years designing products people actually use in sports, fintech, health tech, and maternal wellness. I started in journalism. I hold two U.S. patents. I build things for users.
"Great products don't start with technology. They start with people."— Rabia
From award-winning consumer apps to enterprise SaaS to a patented physical product — every project starts with a person, not a pixel. Click any project to see the full case study.
Designer. Founder. Journalist. Builder.
I began my career in newsrooms, editing video for NBC News, ABC News, and CBS News in Las Vegas, and for BET News in New York City. I learned how information moves, how attention is earned, and how clarity matters under pressure.
I earned my MFA in Design and Technology from Parsons School of Design, with a minor in Ethnography, and moved into product design with a systems mindset. Since then, I have led design across enterprise SaaS and consumer platforms, built products from zero to launch, secured two U.S. patents, and founded two companies grounded in real human need.
Today, I co-found Inov8er, a design, legal, and strategy studio, and I am building JennABytes, a digital health platform for young girls created after personal loss revealed how broken and confusing women's health education can be.
I lead design at the intersection of human behavior, business strategy, and emerging technology. My work prioritizes clarity, trust, and long-term impact in an era increasingly shaped by AI.
Available for design leadership, product strategy, speaking engagements, and the kind of projects that keep you up at night in the best way.